When fused together, data and creativity collectively highlight the strength of marketing and, more importantly, lead to better business results. To illustrate this concept, a 2018 McKinsey survey* shows that…
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Every day, every second, millions of consumers and machines interact with each other. In the digitalized world, this interaction grows exponentially every year, and it requires careful management by companies...
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AI is a trending buzzword that everyone is talking about. We know it impacts our daily lives, but do we really know what AI is, and are we aware of...
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