When fused together, data and creativity collectively highlight the strength of marketing and, more importantly, lead to better business results. To illustrate this concept, a 2018 McKinsey survey* shows that…
Ersegun KocogluMarch 19, 2021
Every day, every second, millions of consumers and machines interact with each other. In the digitalized world, this interaction grows exponentially every year, and it requires careful management by companies…
Ersegun KocogluFebruary 19, 2021
AI is a trending buzzword that everyone is talking about. We know it impacts our daily lives, but do we really know what AI is, and are we aware of…
Ersegun KocogluJanuary 19, 2021